Why We’re Building Indilingo

Author: Jay Gala | Date: May 29, 2025

Why We’re Building Indilingo

India is a country of extraordinary linguistic diversity, home to 22 official languages and countless dialects spoken across its states and regions. This diversity is both a strength and a challenge. While languages bridge communities, they can also create gaps, making communication and connection more difficult in an increasingly interconnected world.

At Indilingo, our mission is simple: to make learning languages easier, more accessible, and meaningful for everyone, starting with the heart of our own nation. In this first blog post, we want to share our journey, the challenges we aim to tackle, and where we’re headed as a company, both within India and beyond.

The Core Challenge: Overcoming the Hurdles in Language Learning

The biggest challenge with language learning today is that it often feels daunting and disconnected from real-world application. Traditional methods can be expensive, time-consuming, and lack the personalization needed to keep learners engaged. Here are some key issues we see:

  • Lack of Accessibility & Inclusivity: Quality language education is not always accessible or designed for everyone, especially within India's diverse regions. Many online resources exist, but they often make a fundamental assumption: that the student already knows English. They teach all other languages, including English itself, through content and interfaces that are entirely in English. This immediately excludes a vast number of potential learners who may not be proficient in English but are eager to learn a new language.
  • Engagement and Motivation: Many learners struggle to stay motivated due to monotonous teaching methods or a lack of clear progress. They don't feel as though the lessons are applicable to their lives and cultural context, particularly when learning Indian languages.
  • Practical Application: A significant gap exists between theoretical knowledge and practical communication skills. Learners often find it hard to apply what they’ve learned in real-life situations, specifically within the cultural contexts of Indian languages.
  • Limited Personalization: Current language learning platforms often follow a one-size-fits-all approach. This is especially detrimental when learning Indian languages, which are deeply intertwined with culture and tradition, and when learners come from incredibly diverse linguistic backgrounds themselves.

Our Vision: An Immersive Learning Experience Through Technology, Rooted in India

Indilingo is designed to address these challenges head-on. We believe that language learning, especially of Indian languages, should be delivered through innovative technology that is:

  • Accessible & Truly Inclusive: We aim to break down geographical and economic barriers within India by offering affordable, high-quality language education directly through our app, and eventually, through community partnerships. Crucially, we address the English assumption head-on by allowing users to learn their target language from their mother tongue.
  • Engaging: We're building interactive lessons, incorporating gamification, and using real-world scenarios specific to Indian culture within the app to make learning fun and rewarding. Motivation is key, and we want learners to feel a sense of accomplishment as they progress in their understanding of Indian languages.
  • Practical: Our curriculum focuses on practical communication skills, preparing learners for real-life conversations and interactions within India and with the Indian diaspora, all facilitated by the app's features.
  • Deeply Personalized: We leverage AI-powered adaptive learning algorithms to tailor the learning path to each individual's needs and goals directly within the app, particularly within the context of Indian languages and culture. By allowing users to learn from their mother tongue, the entire app experience becomes personalized – the interface, instructions, and supporting content are all delivered in the language they are most comfortable with. For example, a user learning English from Kannada will see the entire app, explanations, and quizzes in Kannada, while only the words and phrases being taught will be in English (their target language).

The Indilingo Approach - Celebrating Indian Languages

What sets Indilingo apart is our commitment to delivering language learning through a cutting-edge software platform that emphasizes:

  • Learning from Your Mother Tongue: This is a core differentiator. Unlike many apps that require English proficiency, Indilingo allows you to set your native language as the base for the entire app experience, making learning far more intuitive and accessible.
  • Cultural Immersion: We deeply integrate Indian cultural insights, traditions, and social norms into our lessons delivered via the app, providing a holistic understanding of the language and its context.
  • Interactive Learning: Our app incorporates features like Interactive Quizzes (Live) to test your knowledge and Spotlight words (Live) to introduce you to new vocabulary daily, making learning dynamic and reinforcing retention.
  • AI-Powered Practice: Practice your conversation skills anytime with our Live chatting with an AI (Live) feature. We are also planning to introduce Live speaking with pronunciation feedback with an AI tutor (Coming Soon) to help you perfect your spoken language.
  • AI-Powered Personalization: Our platform uses AI to analyze learner interactions and proficiency within the app, adjusting the difficulty level and content in real-time, specifically tailored for Indian languages and taking into account the user's mother tongue.
  • Focus on Indian Languages: This is at the heart of Indilingo. We are dedicated to promoting and preserving India's rich linguistic heritage through our app. We are committed to making it easier for people to learn and connect with Indian languages using our software.

Our Roadmap for the Future - India First, Then the World

We've already launched the Indilingo app, offering courses in 13 official Indian languages, including major spoken languages like Hindi, Marathi, English, Bengali, Tamil, Telugu, and Kannada! You can start your language learning journey today by downloading the app and choosing your mother tongue to begin learning.

In the coming months, you can expect to see:

  • The introduction of new features and content within the app to enhance the learning experience, including planned features like Live speaking with pronunciation feedback with an AI tutor.
  • Expansion of our mother tongue support to include even more Indian languages.
  • Partnerships with schools and community organizations within India to expand access to our app-based language education.
  • Continuous improvement of our AI-powered personalization engine, with a strong emphasis on Indian languages, cultural nuances, and mother tongue-based learning.
  • While our initial focus is on Indian languages delivered through our app from various mother tongues, we envision expanding to offer courses in other global languages in the future, leveraging the expertise and technology we develop here in India to provide truly localized learning experiences worldwide.

We are excited to embark on this journey with you. Join us as we build a future where language is no longer a barrier but a bridge to connect people and cultures, starting with the vibrant tapestry of languages within India and eventually reaching out to the world, all powered by the Indilingo app and its unique approach to learning from your mother tongue.

Join the Indilingo Community

Download the app on the Google Play Store! Follow us on social media Instagram, X (Formerly Twitter), and Linkedin to stay connected and be part of our growing community.

We would love to hear from you! Share your language learning experiences and aspirations, especially regarding Indian languages and using language learning apps with us at contact@indilingo.in